1. The overall progress of the project:
Since the beginning of this year, due to the impact of the external environment, the construction of South African stadiums has been slowly progressing. The main reasons are as follows:
1. During the Spring Festival, there was a sudden outbreak of the new crown epidemic in China. Manufacturing and commercial enterprises began to resume work until the end of February. Due to a backlog of orders, logistics obstruction, and shortage of raw materials, the supply of products was affected to a certain extent and directly affected. Our purchase of construction materials for the South African Pavilion.
2. With the outbreak of the epidemic on a global scale, cross-border logistics have been restricted. Shipping to South Africa did not gradually resume until June. Most Chinese businessmen kept their stores closed and gradually resumed business in July. It also led to the delay in delivering the materials for the South African Pavilion to the pavilion, which directly affected the project schedule.
3. Due to the impact of the South Africa epidemic, there are still nearly 1W new infections every day, and the self-isolation of the personnel has caused the exhibition hall construction materials to be delivered to South Africa and the exhibition hall construction personnel cannot be recruited, which has affected the construction Progress.
Although faced with many difficulties, China-Africa Bridge has been trying to recommend the construction of the exhibition hall in various ways, and finally completed the construction of the exhibition hall in October.
2. On-site photo display of venues：
Liang Nong Exhibition Hall
Liang Nong Exhibition Hall
3. The actual effect of the exhibition hall
In just two months since the completion of the construction of the exhibition hall in October, in addition to many personal visits, it has also attracted many leaders and business owners to visit, and has reached initial cooperation intentions with some companies:
Dr. Zhang Xiaomei, a Chinese councilor from the Johannesburg District, and his assistant visit the exhibition hall
Mr. Maclaud, Chief Technical Engineer of New Orlscade Group, a well-known builder in the Johannesburg area, visited the exhibition hall
Mr. Liao, a famous distributor of Chinese lighting products in South Africa, visited the exhibition hall
Mr. Weng, founder of South Africa's famous e-commerce platform Amonet, visited the exhibition hall
4. The main work carried out by the South African team:
Although affected by the epidemic, South Africa's commerce and trade industry only gradually recovered from the end of July, but South African companies have still done fruitful market research and channel development work since June:
On August 17th, the team visited the ambassador of the Federal Republic of Nigeria to South Africa to promote the product and was recognized. The ambassador visited the exhibition hall later in the month.
In mid-July, several times to visit Mr. Weng, the founder of Afrimart, a well-known online platform in South Africa, to test the launch online and reach a strategic cooperation intention.
In late June, we met with Mr. Liao, the famous Chinese localization company Tempest brand, to exchange market experience and cooperation possibilities. According to Mr. Liao’s assessment, the horticultural engineering lamps among the lighting companies in the museum have a promising market vision in South Africa and even southern African countries (currently Few Chinese companies are involved), and he himself is willing to communicate with relevant manufacturers and act as agents for products. After the pavilion opened in mid-October, he personally visited the pavilion for exchanges and guidance, and proposed cooperation intentions and ideas.
Since June, we have investigated the main product types and prices of Makro, a mainstream high-end store.
Since June, based on the samples sent, the South African team has taken samples to visit mainstream channel vendors for many times, and has accumulated more than 60 inquiries from interested merchants.
In late October, we submitted the catalog of more than 100 Kanghui products to Builders to express the possibility of cooperation. After nearly a month of communication, we have preliminarily finalized the trial purchase orders for five products. On December 14th, two responsible persons from Buiders visited the exhibition hall for further details. Finalize the details of the cooperation: the successful entry of Kanghui products in the future will bring good market effects to the remaining seven companies, and it is very likely to open up the shopping mall market and play a demonstrative role for enterprises to enter the supermarket.
5. Project vision and follow-up work direction:
Sino-African Bridge South Africa will pragmatically create the "Never Ending South Africa Exhibition", practice the "Three Essence Strategy", and contribute outstanding mechanism strength to Zhejiang enterprises going overseas to Africa. Since the effective operation of China-Africa Bridge South Africa in June 2020, the company has complete qualifications (business license import and export license market access qualification for VAT number, etc.), has accumulated a large, accurate and loyal variety of local market entities, and efficient and reasonable logistics and warehousing The management system is effectively formed, and a good trust and communication mechanism has been established with the embassies and consulates of various South African business associations and government economic functions.
China-Africa Bridge implements the Amazon e-commerce model in South Africa-effective online display and promotion, offline experience, sales realization and cooperation negotiation; In addition, our company has established a strategic partnership with the famous South African e-commerce platform AMONET, and AMONET will Effectively cooperate with the online promotion and sales of products of the enterprises that I have entered the museum in southern African countries.
In the new year, China-Africa Bridge will continue to devote itself to expanding business channels in South Africa, building bridges for communication between South African business enterprises and domestic enterprises, and helping more domestic enterprises to go global. China-Africa Bridge will provide enterprises with more adequate services:
1. Based on the company's products, conduct sufficient localization research in South Africa, and provide research reports and suggestions; 2. Expand the publicity of the South Africa Pavilion, so that more channel dealers and distributors can enter the pavilion and see the high-quality products of our company, thereby promoting the completion of trade;
3. Assist domestic companies to conduct credit investigations on local companies in South Africa and give trade suggestions;
4. Promote the live broadcast project in South Africa and try the live broadcast mode to help enterprises export.
